Born in West London, James Goldcrown is a self-taught artist/photographer now based in Los Angeles. He left school at 17 years old and began working in a South London darkroom, leading him into a career as a fashion photographer. After 7 years in the industry, James left for Africa to create the documentary “To Die No More” which highlighted the AIDS/HIV epidemic. The film went on to win 2 awards and raised over £10,000 which was donated to the people featured in the film. In 2007 James moved to New York and re-entered the fashion world.

He began incorporating mixed media into his photography influenced by his previous days as a street artist in the early 90’s. His many projects led to his first show at Miami Basel, where his work sold out in 2 hours.

Now internationally renowned for his Bleeding Hearts/Lovewall murals, he has collaborated with brands and companies such as, Toms, L’Oreal, Rag & Bone, Sephora, Island Records, Universal, MTV, Vogue, Bandier, Rimowa Luggage, Henri Bendel, Armarni and more.